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Micro... what?


Meeting Oana was one of the unexpected seeds planted during the first Arts and Climate Action Circle. Just a couple of minutes of conversation was like opening a box of chocolates, full of forms, textures and flavours. Can you show me what you do, Oana? - this was a breakthrough moment for us. We hopped on the same bus.


A few weeks of background thinking, sketching and joking resulted in a visually appealing, fun format, combining personal story, key environmental facts and actionable steps to take. As the Big Day arrives, we are excited to finally share our idea, invite you to slow down for a moment, take a deconstructive look at your surroundings and ask:

  • What are the artifacts that I see made of?

  • Where do their components come from?

  • How did they arrive at my place?

  • What will happen once I stop using them?


By doing so, we are launching together the upcoming summer with #microart that will feature 6 diverse artifacts or raw materials of everyday use. Oana’s artistic mission will be to reframe the familiar in unexpected ways, capturing your attention and encouraging you to question the world that often goes unnoticed. Through this approach, we aim to cultivate a deeper understanding and raise awareness about the fabric of our surroundings, ultimately working towards a more environmentally responsible futures.


If our creative think-and-do exercie inspires you, 1) look around you, 2) extract an ecologically critical material or an artifact, 3) create a #microart story around it, and 4) send it to us via email, so we can spread it to a broader audience and drive our purpose together.


Decomposing reality has never been as meaningful and entertaining as it is now when having #microart with us. The first #microart piece is coming tomorrow. Stay with us.

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